For businesses running ads but not getting enough qualified leads.

For businesses running ads but not getting enough qualified leads.

3 practical levers for
more qualified leads, more trust from prospects, more clarity in your system, more impact from your ad budget.

3 practical levers for
more qualified leads, more trust from prospects, more clarity in your system, more impact from your ad budget.

3 practical levers for
more qualified leads, more trust from prospects, more clarity in your system, more impact from your ad budget.

A prioritised roadmap with 3 practical levers – refined at no additional fee if needed.

A prioritised roadmap with 3 practical levers – refined at no additional fee if needed.

See where qualified leads slip away – and what to improve first. Turn your advertising budget into more meaningful conversations.

See where qualified leads slip away – and what to improve first. Turn your advertising budget into more meaningful conversations.

Or get in touch by email

Without increasing your ad budget first.

Without more guesswork.

Without being passed from person to person.

100+

100+

100+

client and marketing contexts

1,000+

1,000+

1,000+

strategy, KPI and implementation sessions

Years of

Years of

Years of

hands-on responsibility

MORE INVESTED. TOO LITTLE IN RETURN.

Does this sound familiar?

Clients01 / 06
I’m paying for ads.But I’m not getting clients.

Often, another tactic isn’t what’s missing.
It’s how everything works together.

THREE LEVERS. ONE CONNECTED RESULT.

Useful on their own.
Decisive together.

We connect what convinces your prospects with what makes your marketing more effective.

01

POSITIONING

Relevance.

The right people understand the value of your offer.

“This is relevant to me.”

02

CUSTOMER JOURNEY

Trust.

Every touchpoint makes the next step clear.

“This convinces me.”

03

ADS & MEASUREMENT

Impact.

Paid ads and genuine demand are considered together.

“This moves us forward.”

OUR SHARED GOAL

More relevant enquiries.

Your Growth Check helps identify which levers deserve priority.

THE CtC METHOD

Clicks to Clients.

Across five clear phases, we guide you from a well-founded strategy through hands-on implementation and ongoing optimisation.

  1. 01

    Analyse your market & customers

  2. 02

    Develop your marketing plan

  3. 03

    Build your message & customer journey

  4. 04

    Launch campaigns & workflows

  5. 05

    Measure & optimise demand

SELECTED PROJECTS

Results from client projects.

Results from client projects.

Results from client projects.

ADS · FUNNEL · ANALYSIS

Taafel

Problem

A webinar was meant to attract prospects for a course. The ads, webinar and sales journey needed to work together.

Solution

Aligned the messaging and course offer with the webinar, developed and optimised Meta ads, and set up and tested tracking through to purchase.

Result

The launch brought in the first registrations. The data exposed a bottleneck in attendance and informed a new way in: a home-buying readiness check.

5.0 / 5 client feedback

WEBSITE & SEO

Fahrdienst Ammerland

Problem

Passengers and their families needed to find the transport service online and contact it easily.

Solution

Built the website with SEO in mind, made its services easier to find in search, and gave visitors a direct way to get in touch.

Result

The website brought in several new customers, including for a service that had previously seen little demand.

HANDS-ON EXPERIENCE

Customer acquisition in practice.

Customer acquisition in practice.

Customer acquisition in practice.

Over several years, I’ve managed ad campaigns, built complete customer acquisition systems and advised business owners on growth decisions. I lead your strategy personally, with my team supporting implementation.

Positioning and advertising

Helped refine positioning and offers. Developed, ran and optimised ads based on their performance.

Funnels, CRM and automation

Built customer journeys from sign-up to sales. Connected CRM, email and scheduling, tested the workflows and fixed issues in live systems.

Measurement and optimisation

Set up and checked tracking, reviewed performance data and pinpointed bottlenecks from the first click through to sales. Helped implement the changes that followed.

Client advisory and team training

Advised hundreds of clients on positioning, advertising and customer acquisition. Ran regular training for junior marketers.

FREE GUIDE + CHECKLIST

More qualified enquiries. Before you spend more.

More qualified enquiries. Before you spend more.

More qualified enquiries. Before you spend more.

7 questions to help you spot potential weak points between your ads and an enquiry, then choose a first improvement.

7 questions to help you spot potential weak points between your ads and an enquiry, then choose a first improvement.

Spot potential weak points on the journey to an enquiry.

Choose a first improvement for your business.

Bring a specific question to your Growth Check.

PDF + fillable checklist · Free · No marketing jargon

Blue Robin folder with the guide “More qualified enquiries. Before you spend more.”

The guide gives you a starting point. In your free Growth Check, we look at which levers matter most for your business.

Robin, your personal point of contact

Robin

Marketing & customer acquisition

ABOUT ME

I lead strategy and implementation.

I lead strategy and implementation.

I lead strategy and implementation.

My background is in coaching, prevention and health management. That work taught me how to help people make decisions and put change into practice. For several years I’ve brought that experience to hands-on work leading campaigns, building customer acquisition systems and advising business owners.

My background is in coaching, prevention and health management. That work taught me how to help people make decisions and put change into practice. For several years I’ve brought that experience to hands-on work leading campaigns, building customer acquisition systems and advising business owners.

I lead the project

I lead the work on your offer, campaigns, conversion and measurement. We agree on what to improve first and how to judge its impact. I stay your point of contact through to the results review.

My team

I bring in my team for web development, SEO, CRM and automation. We can also connect your existing systems, for example so enquiries reach sales directly from your website.

CAPABILITIES

Strategy, marketing and technology.

We plan and manage your paid ads – and connect them with compelling messaging, websites and clear measurement.

YOUR FREE GROWTH CHECK

One conversation. More clarity for your growth.

One conversation. More clarity for your growth.

One conversation. More clarity for your growth.

In your Growth Check, we look at your marketing together: where are relevant enquiries being lost – and what should you improve next?

In your Growth Check, we look at your marketing together: where are relevant enquiries being lost – and what should you improve next?

01

Find your bottleneck

We look at where interest isn’t turning into a relevant enquiry.

02

Set the right priorities

See what to improve first – before putting more money into ads.

03

Clarify your next step

We discuss how my team and I can support your strategy and implementation.

A personal conversation with me. Free, with no obligation.

No presentation needed. Just bring your question.

GOOD TO KNOW

Your key questions.

YOUR NEXT STEP

Let’s connect the pieces of your growth.

We discuss where you are today and explore the right next step together.

Let’s see if working together is a good fit.